Should You Hire a Professional Photographer for Corporate Events?

⌨ 5 December, 2019 |  ✎ Julian Stock

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Company image is so important, especially in today's competitive market. A strong visual online presence is key. The images you use on your social media sites and company website say so much about who you are as a business. Using professional photos can make a big difference in how your customers perceive you. They reflect your companies professionalism and could impact a customer to choosing you over a competitor.

Why you should hire a photographer for your corporate events

Having a colleague take the few pictures on their mobile phone just isn't going to give you the images your event deserves, especially with all the time and money invested on the occasion. Maybe it's a big launch for a new product, an annual business conference or an advertising strategy for your company, a corporate event is always looked up to by many and can say so much about your company. It represents your brand and has your reputation and name attached to it.

If you want your photos to be eye catching and memorable, giving you that competitive edge, you need to be hiring a corporate event photographer for the occasion.

Here are my top reasons why a professional photographer is essential for your next event!

• You Get Quality Photos

Not everyone can shoot like a pro. An experienced photographer knows when and how to capture key moments during an event. We create images that reflect the high standard and quality your company needs to stand out from the crowd. With our years of experience and an expert eye, a professional photographer can anticipate a good shot and capture that moment in high quality. Our ability to capture strong eye-catching images, consistently is what sets us apart. 

• They Shoot Without Disturbing the Event

At a corporate event, concentration is extremely important for all attending. If there are off putting camera flashes or an inexperienced photographer standing in the way or walking around constantly, the attendees won't be able to focus. How can they understand what is being discussed with all the distractions? A professional event photographer like myself knows how to work effectively and not be noticed. We use long lenses that allowing us to get the required image without having to be up close and obvious. Our top of the range cameras are also designed to work in low light so we can shoot without the need to use flash. We know where to be and when, and ensure all the images needed for publications and marketing purposes are captured with minimal disruption.

• They Cover Every Detail

A professional photographer covering a corporate event knows which parts of the event need to be emphasised upon and the variety of coverage needed. We work closely with our clients, looking closely at schedules and timings, discussing how the company will use these images after the event. We capture all the key moments, for example, a professional would know that the arrival of the guest of honour has to be photographed as well as capturing a variety of images throughout the event showing everything from guests networking to speakers making important announcements.

• They Know How to Tackle Poor Light

Event venues can have all sorts of tricky lighting situations and can often be low lit. You just can’t control the lights of a banquet hall or a huge hotel event room! Whatever the lighting situation a photographer faces, a professional can produce clear, light and radiant photos. We have the knowledge, experience and gear needed for just this situation. While an amateur photographer with an slr camera or mobile device will get gloomy or sometimes extremely white pictures in this lighting, a professional photographer like myself knows how to work in this environment and produce the quality images needed, consistently.

In short, professional event photography can benefit your company in many ways and provide high quality images that give you that competitive edge. Book an event photographer for your next corporate event.

Here at J. Stock Photography, we specialise in covering corporate events of all sizes including  Award Ceremonies, Conferences, Charity Functions and PR marketing events. 
Contact us for more details on how we can make your event extra special.


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